How Sweet Loren’s CEO Balances Millions in Sales and Motherhood

Castle, who founded her company in 2011 following a recovery from Stage 2 Hodgkin’s lymphoma, built the brand on a philosophy of accessible, better-for-you indulgence. Today, the business operates with a distributed workforce spanning from Los Angeles to manufacturing hubs in Colorado and retail centers near corporate headquarters in Bentonville and Minneapolis. Managing this scale requires a rigid approach to time management; Castle relies on calendar stacking to condense emails and calls into back-to-back blocks, reserving her afternoons for strategic creative work.

A non-negotiable component of her routine is a midday workout—typically Pilates, running, or yoga—scheduled at 10 a.m. This hour serves as a buffer between her morning family duties and the demands of overseeing a national brand. While she maintains a disciplined professional schedule, including walking meetings to keep her mind engaged, she prioritizes ending her workday at 5 p.m. to reconnect with her husband and children. By integrating family rituals with the realities of running a multimillion-dollar company, Castle treats her daily schedule as a design exercise, balancing the rigor of supply chain management with the demands of home life.