From video game frustration to a $20 million basketball enterprise

The transition from concept to reality required years of grueling labor. Moody, who already operated a successful construction company, spent six years balancing both ventures, often logging 16-hour days. He funneled profits from his construction business into developing Shoot 360’s core technology: a system that integrates physical basketball hoops with digital tracking and gamification. By 2018, the demand for the new training model reached a point where he closed his construction firm to focus entirely on scaling the basketball platform.

His three children have been involved since the early days, initially testing products in the warehouse and later contributing their intuitive understanding of gaming culture to refine the user experience. While all three now hold positions within the company, Moody maintains a strict policy of professional meritocracy, requiring them to work their way up from entry-level roles. Despite the family involvement, he does not view the firm as a traditional legacy business to be inherited. With the company generating $20 million in revenue in 2025 and the arrival of outside investors, Moody believes the organization has moved beyond the scope of a family-run operation, prioritizing its long-term growth and impact on the basketball community over private succession.