Nicky Hilton: The Daily Routine of a Fashion Entrepreneur

After two decades in the fashion industry, Hilton has transitioned from royalty checks to ownership. Building theo grace—named after her daughters Theodora and Lily-Grace—has forced her to become increasingly intentional with her time. Her day begins at 6:30 a.m., often triggered by her son Chasen’s electric drum kit or the family pets, followed by a breakfast of scrambled eggs and an extensive regimen of vitamins. She maintains her health through regular bloodwork advised by a longevity specialist, a habit she adopted from her sister, Paris Hilton.

Work begins at 9:45 a.m., structured around the time zones of her European team and her Los Angeles contacts. Whether she is in her Notting Hill home or her New York apartment, the afternoon is dedicated to design Zooms and brainstorming for her children’s line, La Coqueta. Despite a calendar often crowded with back-to-back meetings, she insists on breaks for fresh sourdough and neighborhood walks. Evenings are reserved for family, often concluding with a skincare routine involving an LED mask and an attempt to secure eight hours of sleep. For Hilton, the transition to entrepreneurship is defined by the balance between creative milestones and the non-negotiables of fresh flowers and daily family connection.