Inside the Daily Routine of Bacardi North America President Tony Latham

Latham’s day is structured for peak performance, beginning with a solitary espresso and a light breakfast before his household wakes. His transition to the Coral Gables office involves a 45-minute commute used for strategic reflection or calls to the company's Bermuda headquarters. Once on-site, he leans on AI tools to streamline business analytics and assess competitive market moats, keeping his schedule clear of meetings before 10 a.m. to focus on core priorities.

Beyond the boardroom, Latham maintains a presence in the field, often visiting local bars and restaurants to support commercial partners. While his professional life is mapped months in advance, his evenings prioritize family and recovery. He avoids late-night work, opting instead to wind down by 9:30 p.m. to ensure he hits his goal of seven hours of sleep. On weekends, the focus shifts to hosting visitors and grilling at home, where he frequently prepares an Old Fashioned using Bacardi Ocho or a spicy margarita featuring Patrón Reposado.