Brooklyn Beckham fears sister Harper faces burnout under family brand

Brooklyn, now living in the United States with wife Nicola Peltz, remains deeply concerned about the professionalization of his sister’s adolescence. According to sources close to the family, Brooklyn views the recent trademarking of "HIKU By Harper" as evidence that his parents prioritize public image and commercial expansion over the well-being of their children. He reportedly worries that Victoria Beckham is orchestrating a narrative of organic growth to shield the family from accusations of being pushy stage parents.

Victoria, 52, has publicly defended the venture, insisting that the skincare line is Harper’s personal project and noting that development is currently paused so the teenager can focus on her GCSE exams. Despite this, insiders suggest the mother has significant long-term ambitions for her daughter, potentially positioning her to match the success of global beauty moguls like Kylie Jenner. This latest friction follows a public fallout earlier this year, where Brooklyn accused his family of placing brand endorsements and social media optics above genuine domestic connection. While he maintains a distance from the Beckham empire, his concern for Harper persists, contrasting sharply with his stated relief at being removed from the demands of his parents' billionaire lifestyle.