Work Life

From Netflix Executive to Rural Cinema Owner in Japan

When Netflix transferred Matthew Kelson from Los Angeles to Tokyo in 2020, he expected a corporate assignment. Instead, he found a permanent future in Uenohara, where the 43-year-old former executive recently transformed an abandoned kindergarten into CineYama, an independent cinema serving his new local community.

From Netflix Executive to Rural Cinema Owner in Japan

Kelson’s path to rural cinema ownership began after a corporate restructuring led to his departure from the tech giant in 2024. Determined to remain in Japan with his family, he sought a project that leveraged his background in film distribution. He eventually secured permanent residency through the country’s highly skilled professional fast-track program, clearing the legal path to build his business.

The transition from corporate life to small-town entrepreneurship proved demanding. Navigating city hall bureaucracy, fire safety regulations, and construction requirements in a second language required a shift in approach. Kelson discovered that success in Japan relied less on aggressive negotiation and more on patience and building long-term trust with local residents. His commitment eventually won over the community, including elderly neighbors who initially viewed the project with caution.

Today, CineYama operates as a family-run venture, charging 1,500 yen per ticket with discounts for local seniors. By screening rare films and hosting family-friendly events, Kelson aims to offer a cultural bridge in a town 90 minutes from Tokyo. Having previously renovated a Michigan auditorium in his 20s, Kelson notes that this second act is defined by the professional experience he gained during his years in the film industry, embracing the challenges of life in Japan as a deliberate career choice.

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