After transitioning from a career as a corporate securities lawyer to entrepreneurship, Weiss founded Hatch in 2014 with her husband, Dave. The company, which evolved from baby-focused tech to broader smart alarm solutions, reflects her personal commitment to behavioral change. Her mornings begin at 7:15 a.m. with a sunrise alarm, followed by a phone-free breakfast with her husband and 13-year-old son. She avoids morning news cycles to prevent external priorities from dictating her focus.
Workdays are characterized by rapid context switching, balancing team check-ins, marketing, and product development—such as the recent launch of contactless sleep tracking. To manage the pressure, Weiss writes a daily list of three top priorities and attempts to secure blocks of deep work. She notes that her most productive hours often occur in the evening, between 7 p.m. and 9 p.m., when the influx of Slack messages subsides.
Her evening ritual is designed to signal the end of the day. At 9 p.m., she disengages from all technology, using a white-light setting on her device to prepare for rest. The family concludes the day by reading physical books together, a practice she identifies as her favorite time. This discipline carries into the weekend, where she prioritizes physical exercise and community building, maintaining an open-door environment in her Bay Area neighborhood.
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