The campaign’s tone is captured in the comic Uli rettet Deutschland, distributed by the extremist publisher Compact. The booklet depicts a future where rainbow flags are replaced by national banners, criminal deportations are finalized, and local identity dominates the streetscape. While the imagery is stylized, it reflects the genuine fervor surrounding Siegmund, who currently commands 42–43 percent support in local polls—a massive lead over the second-placed Christian Democrats.
Siegmund represents a departure from the AfD’s traditional image as a grim protest movement. A business graduate who once specialized in ambient marketing, he brings a polished, optimistic energy to the rallies. He frames the current political climate as a second democratic revolution, echoing the events of 1989. For his supporters, Siegmund is not merely a candidate but a generational figure intended to anchor the AfD as the new center of German society, with the explicit goal of expanding their influence from the east to the rest of the country.

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