A Shark Tank Pitch Powered by Pete Davidson

Strumeyer, a former BlackRock employee and veteran of the startup Mirror, spent years preparing for her own venture. She identified a stagnant market in hosiery, noting a lack of innovation in a product worn daily by almost everyone. After ordering an initial 10,000 pairs, the duo validated their concept through organic social media growth before officially launching the company in 2022. They eventually raised $2 million in venture funding, allowing Strumeyer to leave her corporate role with the security of a proven product.

While the business grew, a chance encounter with Davidson turned the comedian into an active partner. His presence on the show alongside Ben helped bridge the gap during Strumeyer’s maternity leave. Now, the couple balances the demands of a growing brand with the realities of early parenthood. They maintain a strict boundary for their morning walks to the park, where business talk is prohibited, ensuring their relationship remains separate from the pressures of their startup.